[{"data":1,"prerenderedAt":514},["ShallowReactive",2],{"docs-page-\u002Fdocs\u002Frequirements\u002Futm-management":3},{"id":4,"title":5,"body":6,"description":506,"extension":507,"meta":508,"navigation":509,"path":510,"seo":511,"stem":512,"updated":447,"version":444,"__hash__":513},"docs\u002Fdocs\u002Frequirements\u002Futm-management.md","UTM 管理",{"type":7,"value":8,"toc":493},"minimark",[9,13,26,30,36,41,47,54,57,97,100,121,229,245,248,259,328,345,348,385,393,396,404,412,420,423],[10,11,5],"h1",{"id":12},"utm-管理",[14,15,16,17,21,22,25],"p",{},"広告に貼る ",[18,19,20],"strong",{},"UTM 付き URL"," を作り、チームで共有・再利用する画面です。",[23,24],"br",{},"\nGoogle の URL 作成ツールの代わりに、作成から「本当に計測されているか」までここで完結できます。",[27,28,29],"h3",{"id":29},"画面イメージ",[14,31,32],{},[33,34],"img",{"alt":5,"src":35},"\u002Fdocs-assets\u002Fscreenshots\u002Futm-management.png",[37,38,40],"h2",{"id":39},"utm-ってなにかんたん版","UTM ってなに？（かんたん版）",[14,42,43,44,46],{},"URL の末尾に付ける印（パラメータ）です。",[23,45],{},"\n「どの媒体・どのキャンペーンからの流入か」を CVHack が見分けられるようになります。",[14,48,49,50],{},"例: ",[51,52,53],"code",{},"https:\u002F\u002Fexample.com\u002Flp?utm_source=google&utm_medium=cpc&utm_campaign=2026_spring",[37,55,56],{"id":56},"できること",[58,59,60,68,74,81],"ul",{},[61,62,63,64,67],"li",{},"UTM 付き URL を ",[18,65,66],{},"作成・保存・コピー"," する",[61,69,70,71,67],{},"チーム内で定義を ",[18,72,73],{},"共有・再利用",[61,75,76,77,80],{},"直近 30 日の ",[18,78,79],{},"セッション数"," で、計測が動いているか確認する",[61,82,83,84,86,87,92,93,96],{},"（任意）広告マスタ（キャンペーンなど）と紐づける",[23,85],{},"\n→ 紐づけた UTM は ",[88,89,91],"a",{"href":90},".\u002Fdashboard","ダッシュボード"," でその有料媒体の行に載ります（",[51,94,95],{},"cpc"," などの有料 medium でなくても可）",[37,98,99],{"id":99},"作り方",[101,102,103,106,112,118],"ol",{},[61,104,105],{},"プロジェクトを選ぶ",[61,107,108,111],{},[18,109,110],{},"設定 → UTM 管理"," を開く",[61,113,114,117],{},[18,115,116],{},"新規作成"," を押す",[61,119,120],{},"次を入力する",[122,123,124,140],"table",{},[125,126,127],"thead",{},[128,129,130,134,137],"tr",{},[131,132,133],"th",{},"項目",[131,135,136],{},"入力例",[131,138,139],{},"ポイント",[141,142,143,157,172,187,201,216],"tbody",{},[128,144,145,151,154],{},[146,147,148],"td",{},[18,149,150],{},"管理名",[146,152,153],{},"Google 春キャンペーン LP",[146,155,156],{},"社内で分かりやすい名前",[128,158,159,164,169],{},[146,160,161],{},[18,162,163],{},"ベース URL",[146,165,166],{},[51,167,168],{},"https:\u002F\u002Fexample.com\u002Flp",[146,170,171],{},"飛ばしたい LP",[128,173,174,179,184],{},[146,175,176],{},[18,177,178],{},"utm_source",[146,180,181],{},[51,182,183],{},"google",[146,185,186],{},"媒体名",[128,188,189,194,198],{},[146,190,191],{},[18,192,193],{},"utm_medium",[146,195,196],{},[51,197,95],{},[146,199,200],{},"配信の種類（検索なら cpc など）",[128,202,203,208,213],{},[146,204,205],{},[18,206,207],{},"utm_campaign",[146,209,210],{},[51,211,212],{},"2026_spring",[146,214,215],{},"キャンペーン名",[128,217,218,223,226],{},[146,219,220],{},[18,221,222],{},"utm_term \u002F content",[146,224,225],{},"（任意）",[146,227,228],{},"キーワードやクリエイティブの区別",[101,230,232,239],{"start":231},5,[61,233,234,235,238],{},"プレビューされた URL を ",[18,236,237],{},"コピー"," し、広告のリンク先に貼る",[61,240,241,242,244],{},"配信後、一覧の ",[18,243,79],{}," が増えるか確認する",[37,246,247],{"id":247},"命名のおすすめ",[14,249,250,251,253,254,258],{},"チームで揃えると、",[88,252,91],{"href":90}," や ",[88,255,257],{"href":256},".\u002Fconversion-paths","CV経路分析"," が見やすくなります。",[122,260,261,273],{},[125,262,263],{},[128,264,265,267,270],{},[131,266,133],{},[131,268,269],{},"おすすめ",[131,271,272],{},"例",[141,274,275,297,315],{},[128,276,277,280,283],{},[146,278,279],{},"source",[146,281,282],{},"媒体の英字",[146,284,285,287,288,287,291,287,294],{},[51,286,183],{},", ",[51,289,290],{},"yahoo",[51,292,293],{},"meta",[51,295,296],{},"line",[128,298,299,302,305],{},[146,300,301],{},"medium",[146,303,304],{},"配信タイプ",[146,306,307,287,309,287,312],{},[51,308,95],{},[51,310,311],{},"display",[51,313,314],{},"paid_social",[128,316,317,320,323],{},[146,318,319],{},"campaign",[146,321,322],{},"キャンペーン識別",[146,324,325],{},[51,326,327],{},"2026_spring_brand",[329,330,331],"blockquote",{},[14,332,333,336,338,341,342,344],{},[18,334,335],{},"大文字小文字に注意",[23,337],{},[51,339,340],{},"Google"," と ",[51,343,183],{}," は別物として数えます。できるだけ小文字で統一しましょう。",[37,346,347],{"id":347},"セッション数の見方",[122,349,350,359],{},[125,351,352],{},[128,353,354,356],{},[131,355,79],{},[131,357,358],{},"読み方",[141,360,361,369,377],{},[128,362,363,366],{},[146,364,365],{},"0",[146,367,368],{},"まだ計測なし。URL の打ち間違いや配信未開始を疑う",[128,370,371,374],{},[146,372,373],{},"少しずつ増える",[146,375,376],{},"正常",[128,378,379,382],{},[146,380,381],{},"想定より極端に少ない",[146,383,384],{},"ベース URL や UTM の打ち間違いを確認",[14,386,387,388,392],{},"個別の訪問は ",[88,389,391],{"href":390},".\u002Fsession-history","ユーザーログ"," で確認できます。",[37,394,395],{"id":395},"よくある質問",[14,397,398,401,403],{},[18,399,400],{},"Q. 同じ UTM を複数登録できる？",[23,402],{},"\nA. はい。LP が違う場合などに使えます。",[14,405,406,409,411],{},[18,407,408],{},"Q. すぐセッション数は増える？",[23,410],{},"\nA. 配信が始まりクリックが入ってからです。テストなら自分で URL を開いて確認してください。",[14,413,414,417,419],{},[18,415,416],{},"Q. utm_id は使える？",[23,418],{},"\nA. いまは未対応です。",[37,421,422],{"id":422},"更新履歴",[122,424,425,438],{},[125,426,427],{},[128,428,429,432,435],{},[131,430,431],{},"バージョン",[131,433,434],{},"日付",[131,436,437],{},"内容",[141,439,440,451,462,472,482],{},[128,441,442,445,448],{},[146,443,444],{},"2.1.0",[146,446,447],{},"2026-07-26",[146,449,450],{},"広告マスタ紐づけがダッシュボードの有料媒体集計に効くことを明記",[128,452,453,456,459],{},[146,454,455],{},"2.0.1",[146,457,458],{},"2026-07-25",[146,460,461],{},"関連リンク表記を CV経路分析 に合わせて更新",[128,463,464,467,469],{},[146,465,466],{},"2.0.0",[146,468,458],{},[146,470,471],{},"マーケター向けに全面改稿。技術仕様を削除し画面イメージを追加",[128,473,474,477,479],{},[146,475,476],{},"1.1.0",[146,478,458],{},[146,480,481],{},"一覧ファースト UI と広告マスタ紐づけを追加",[128,483,484,487,490],{},[146,485,486],{},"1.0.0",[146,488,489],{},"2026-07-15",[146,491,492],{},"初版",{"title":494,"searchDepth":495,"depth":495,"links":496},"",2,[497,499,500,501,502,503,504,505],{"id":29,"depth":498,"text":29},3,{"id":39,"depth":495,"text":40},{"id":56,"depth":495,"text":56},{"id":99,"depth":495,"text":99},{"id":247,"depth":495,"text":247},{"id":347,"depth":495,"text":347},{"id":395,"depth":495,"text":395},{"id":422,"depth":495,"text":422},"広告用の UTM 付き URL を作って保存し、計測を確認する","md",{},true,"\u002Fdocs\u002Frequirements\u002Futm-management",{"title":5,"description":506},"docs\u002Frequirements\u002Futm-management","QtnFQBIhjwF0-NHB3CBaRIzPyU6NpOFx-gCb_n1zCFU",1787072970882]