[{"data":1,"prerenderedAt":698},["ShallowReactive",2],{"docs-page-\u002Fdocs\u002Frequirements\u002Fdashboard":3},{"id":4,"title":5,"body":6,"description":690,"extension":691,"meta":692,"navigation":693,"path":694,"seo":695,"stem":696,"updated":586,"version":583,"__hash__":697},"docs\u002Fdocs\u002Frequirements\u002Fdashboard.md","ダッシュボード",{"type":7,"value":8,"toc":674},"minimark",[9,12,20,24,30,34,73,76,138,141,144,264,283,302,305,360,362,403,412,419,422,474,483,486,513,516,529,537,548,559,562],[10,11,5],"h1",{"id":5},[13,14,15,16,19],"p",{},"週次の振り返りや予算の見直しに使う、CVHack のメイン画面です。",[17,18],"br",{},"\n媒体ごとの広告費・クリック・コンバージョン（CV）・CPA を一覧で見て、気になるところをキャンペーンや広告まで掘り下げられます。",[21,22,23],"h3",{"id":23},"画面イメージ",[13,25,26],{},[27,28],"img",{"alt":5,"src":29},"\u002Fdocs-assets\u002Fscreenshots\u002Fdashboard.png",[31,32,33],"h2",{"id":33},"できること",[35,36,37,46,52,59,62],"ul",{},[38,39,40,41,45],"li",{},"媒体ごとの ",[42,43,44],"strong",{},"広告費・クリック数・CV・CPA"," をひと目で確認する",[38,47,48,49],{},"媒体 → キャンペーン → 広告グループ → 広告の順に ",[42,50,51],{},"掘り下げて原因を探す",[38,53,54,55,58],{},"期間を変えて、",[42,56,57],{},"週次・月次の推移"," をグラフで見る",[38,60,61],{},"個別の広告から、実際に流入した URL（アクセスログ）まで追う",[38,63,64,65,68,69,72],{},"広告以外の流入（",[42,66,67],{},"自然検索"," \u002F ",[42,70,71],{},"その他","）も一覧で確認する",[31,74,75],{"id":75},"こんなときに使う",[77,78,79,92],"table",{},[80,81,82],"thead",{},[83,84,85,89],"tr",{},[86,87,88],"th",{},"やりたいこと",[86,90,91],{},"見るポイント",[93,94,95,104,112,120,128],"tbody",{},[83,96,97,101],{},[98,99,100],"td",{},"週次レポートを作る",[98,102,103],{},"全媒体の広告費・間接 CV・間接 CPA を前週と比べる",[83,105,106,109],{},[98,107,108],{},"入札や予算を見直す",[98,110,111],{},"CPA が高すぎるキャンペーンを掘り下げて特定する",[83,113,114,117],{},[98,115,116],{},"新規キャンペーンの初動を見る",[98,118,119],{},"配信開始後 3〜7 日でクリックや CV が付いているか",[83,121,122,125],{},[98,123,124],{},"媒体間の予算配分を考える",[98,126,127],{},"広告費の割合と CV の割合のバランス",[83,129,130,133],{},[98,131,132],{},"SNS 投稿やメールなど、広告以外の流入を見る",[98,134,135,137],{},[42,136,71],{}," → utm_source 別",[31,139,140],{"id":140},"用語のきほん",[13,142,143],{},"はじめて見る方向けに、よく出る言葉だけ先に整理します。",[77,145,146,156],{},[80,147,148],{},[83,149,150,153],{},[86,151,152],{},"言葉",[86,154,155],{},"かんたんに言うと",[93,157,158,168,178,196,215,228,241,250],{},[83,159,160,165],{},[98,161,162],{},[42,163,164],{},"CV（コンバージョン）",[98,166,167],{},"会員登録・資料請求・購入など、成果になった行動",[83,169,170,175],{},[98,171,172],{},[42,173,174],{},"CPA",[98,176,177],{},"1 件の CV あたりの広告費（広告費 ÷ CV）",[83,179,180,185],{},[98,181,182],{},[42,183,184],{},"直接 CV",[98,186,187,188,191,192,195],{},"その広告（または流入）が ",[42,189,190],{},"最後に触れた"," 計測 CV の件数（",[42,193,194],{},"常に整数","）",[83,197,198,203],{},[98,199,200],{},[42,201,202],{},"間接 CV",[98,204,205,210,211,214],{},[206,207,209],"a",{"href":208},".\u002Fattribution-settings","MTA 設定"," の配分で、経路上の ",[42,212,213],{},"全接点（最後含む）"," に載せた貢献（小数あり）",[83,216,217,222],{},[98,218,219],{},[42,220,221],{},"間接 CPA",[98,223,224,225],{},"広告費 ÷ 間接 CV。",[42,226,227],{},"CVHack でいちばん大事な判断指標",[83,229,230,235],{},[98,231,232],{},[42,233,234],{},"媒体 CV",[98,236,237,238],{},"Google や Meta など、",[42,239,240],{},"媒体の管理画面が出している CV 数",[83,242,243,247],{},[98,244,245],{},[42,246,67],{},[98,248,249],{},"UTM が付いていない流入（URL 直打ち・ブックマーク・UTM なしの QR など）。種類の区別はできない",[83,251,252,256],{},[98,253,254],{},[42,255,71],{},[98,257,258,259,263],{},"UTM 付きだが有料広告として扱わない流入（X 投稿・note・メールなど）。",[206,260,262],{"href":261},".\u002Futm-management","UTM 管理"," で広告と紐づいていないもの",[265,266,267],"blockquote",{},[13,268,269,272,274,275,278,279,282],{},[42,270,271],{},"直接 CV と間接 CVのイメージ",[17,273],{},"\n「Meta → Google → 自然検索 → 会員登録」で均等配分の場合、自然検索だけが ",[42,276,277],{},"直接 CV 1","、三者それぞれに ",[42,280,281],{},"間接 CV 0.33"," が付きます（最後の接点は直接と間接の両方を持ちます）。",[265,284,285],{},[13,286,287,290,292,293,295,296,298,299,301],{},[42,288,289],{},"媒体 CV と CVHack の CV は一致しません",[17,291],{},"\n媒体側の定義と、サイト計測＋配分ルール（",[206,294,209],{"href":208},"）が違うためです。媒体レポートとの突合は ",[42,297,234],{},"、予算判断は ",[42,300,221],{}," を使ってください。",[31,303,304],{"id":304},"使い方",[306,307,308,315,329,335,338,357],"ol",{},[38,309,310,311,314],{},"画面上部で ",[42,312,313],{},"集計期間"," を選ぶ（例: 直近 7 日）",[38,316,317,320,321,324,325,328],{},[42,318,319],{},"流入の表示"," で ",[42,322,323],{},"有料広告のみ"," か ",[42,326,327],{},"すべての流入"," を選ぶ",[38,330,331,334],{},[42,332,333],{},"広告媒体一覧"," で気になる媒体の行をクリックする",[38,336,337],{},"キャンペーン → 広告グループ → 広告と順に掘り下げる",[38,339,340,341,344,345],{},"上部の ",[42,342,343],{},"グラフ"," で日ごとの推移を確認する\n",[35,346,347,354],{},[38,348,349,350,353],{},"指標カード（表示回数・費用など）は ",[42,351,352],{},"複数選択できます","。別の指標をクリックしても、すでに選んでいる指標はそのまま残ります",[38,355,356],{},"「指標」メニューから、カードに並べる指標の追加・削除もできます",[38,358,359],{},"広告をクリックすると、実際の流入 URL（アクセスログ）を見られます",[21,361,319],{"id":319},[77,363,364,377],{},[80,365,366],{},[83,367,368,371,374],{},[86,369,370],{},"モード",[86,372,373],{},"意味",[86,375,376],{},"間接 CV の数え方",[93,378,379,391],{},[83,380,381,385,388],{},[98,382,383],{},[42,384,323],{},[98,386,387],{},"Google 広告・Meta 広告など、有料媒体の接触だけを経路に含める",[98,389,390],{},"自然検索など非広告の接触は除外される",[83,392,393,397,400],{},[98,394,395],{},[42,396,327],{},[98,398,399],{},"自然検索・その他 UTM も含め、CV までの全接触を経路に含める",[98,401,402],{},"ダッシュボードと CV 経路・CV 属性で同じ基準",[13,404,405,406,408,409,411],{},"CV 経路分析・CV 属性と同じ切り替えです。自然検索を挟んだ経路で間接 CV が 0.5 になるケースは、",[42,407,327],{}," ではそのまま、",[42,410,323],{}," では Google だけの経路として間接 CV 1.0 になります。",[13,413,414,415,418],{},"一覧の表は、列見出しの右端をドラッグすると ",[42,416,417],{},"列の幅を変えられます","（スプレッドシートと同じ操作）。変えた幅はこのブラウザに覚えます。",[21,420,421],{"id":421},"広告以外の行",[77,423,424,437],{},[80,425,426],{},[83,427,428,431,434],{},[86,429,430],{},"行",[86,432,433],{},"中身",[86,435,436],{},"クリック後",[93,438,439,451],{},[83,440,441,445,448],{},[98,442,443],{},[42,444,67],{},[98,446,447],{},"UTM なしの流入",[98,449,450],{},"アクセスログ",[83,452,453,457,468],{},[98,454,455],{},[42,456,71],{},[98,458,459,460,464,465,467],{},"UTM 付きで、有料広告（",[461,462,463],"code",{},"cpc"," など）でもなく、",[206,466,262],{"href":261}," の広告紐づけもない流入",[98,469,470,473],{},[42,471,472],{},"utm_source 一覧"," → さらにクリックでアクセスログ",[13,475,476,477,68,479,482],{},"有料広告の行は、UTM の medium が ",[461,478,463],{},[461,480,481],{},"paid_social"," などのとき、または UTM 管理で広告マスタと紐づけたときに載ります。",[31,484,485],{"id":485},"週次レポートのおすすめ流れ",[306,487,488,495,498,505],{},[38,489,490,491,494],{},"期間を ",[42,492,493],{},"直近 7 日"," にして、全媒体の間接 CPA を見る",[38,496,497],{},"目標より悪い媒体をクリックし、キャンペーン単位で原因を探す",[38,499,500,501,504],{},"間接 CV は多いのに直接 CV が少ないキャンペーンは、",[42,502,503],{},"認知・検討に効いている"," 可能性があるので、すぐ止めない",[38,506,507,508,512],{},"背景を言葉で整理したいときは ",[206,509,511],{"href":510},".\u002Fai-chat","ダッシュボード AI"," を使う",[31,514,515],{"id":515},"よくある質問",[13,517,518,521,523,524,526,527,301],{},[42,519,520],{},"Q. 媒体の管理画面の CV と数字が違うのはなぜ？",[17,522],{},"\nA. 計測の定義が違うためです。突合には ",[42,525,234],{}," 列を、予算判断には ",[42,528,221],{},[13,530,531,534,536],{},[42,532,533],{},"Q. 媒体 CV が「—」になるのは？",[17,535],{},"\nA. まだ広告費の連携がない媒体・自然検索など、またはデータの取り込み前の期間です。Google \u002F Meta は連携後に入ります。",[13,538,539,542,544,545,547],{},[42,540,541],{},"Q. 「再計算中」と出るのは？",[17,543],{},"\nA. ",[206,546,209],{"href":208}," の配分ルールを変えた直後です。数分待つと戻ります。",[13,549,550,553,555,556,558],{},[42,551,552],{},"Q. 自然検索と、ブックマークや QR を分けて見られますか？",[17,554],{},"\nA. いいえ。UTM が付いていない流入は区別できないため、まとめて ",[42,557,67],{}," に入ります。",[31,560,561],{"id":561},"更新履歴",[77,563,564,577],{},[80,565,566],{},[83,567,568,571,574],{},[86,569,570],{},"バージョン",[86,572,573],{},"日付",[86,575,576],{},"内容",[93,578,579,590,601,612,622,632,642,653,663],{},[83,580,581,584,587],{},[98,582,583],{},"2.5.0",[98,585,586],{},"2026-08-06",[98,588,589],{},"有料広告のみ \u002F すべての流入 の切り替えを追加（CV 経路・CV 属性と統一）",[83,591,592,595,598],{},[98,593,594],{},"2.4.0",[98,596,597],{},"2026-08-01",[98,599,600],{},"直接 CV＝最終タッチ計測件数、間接 CV＝全接点への配分、と定義を明確化",[83,602,603,606,609],{},[98,604,605],{},"2.3.0",[98,607,608],{},"2026-07-26",[98,610,611],{},"一覧表の列幅をドラッグで変更できるようにした",[83,613,614,617,619],{},[98,615,616],{},"2.2.1",[98,618,608],{},[98,620,621],{},"画面イメージ（広告媒体一覧に自然検索・その他）を更新",[83,623,624,627,629],{},[98,625,626],{},"2.2.0",[98,628,608],{},[98,630,631],{},"自然検索（UTMなし）とその他（非広告UTM）の分類、その他→utm_source ドリルダウンを追加",[83,633,634,637,639],{},[98,635,636],{},"2.1.0",[98,638,608],{},[98,640,641],{},"グラフ上部の指標カードを複数選択できるようにした（選択が切り替わって消えない）",[83,643,644,647,650],{},[98,645,646],{},"2.0.0",[98,648,649],{},"2026-07-25",[98,651,652],{},"マーケター向けに全面改稿。技術仕様を削除し画面イメージを追加",[83,654,655,658,660],{},[98,656,657],{},"1.1.0",[98,659,649],{},[98,661,662],{},"グラフ高さ縮小、一覧タイトル連動、媒体ロゴ、媒体CV数列を追加",[83,664,665,668,671],{},[98,666,667],{},"1.0.0",[98,669,670],{},"2026-07-15",[98,672,673],{},"初版",{"title":675,"searchDepth":676,"depth":676,"links":677},"",2,[678,680,681,682,683,687,688,689],{"id":23,"depth":679,"text":23},3,{"id":33,"depth":676,"text":33},{"id":75,"depth":676,"text":75},{"id":140,"depth":676,"text":140},{"id":304,"depth":676,"text":304,"children":684},[685,686],{"id":319,"depth":679,"text":319},{"id":421,"depth":679,"text":421},{"id":485,"depth":676,"text":485},{"id":515,"depth":676,"text":515},{"id":561,"depth":676,"text":561},"広告費・CV・CPA を媒体別に確認する週次レポートの基本画面","md",{},true,"\u002Fdocs\u002Frequirements\u002Fdashboard",{"title":5,"description":690},"docs\u002Frequirements\u002Fdashboard","4JrQ7jBuFVms5R3bj9AKF1aAp0XcIMTpSep97HYT8sY",1787072969973]