[{"data":1,"prerenderedAt":652},["ShallowReactive",2],{"docs-page-\u002Fdocs\u002Frequirements\u002Fconversion-paths":3},{"id":4,"title":5,"body":6,"description":644,"extension":645,"meta":646,"navigation":647,"path":648,"seo":649,"stem":650,"updated":530,"version":527,"__hash__":651},"docs\u002Fdocs\u002Frequirements\u002Fconversion-paths.md","CV経路分析",{"type":7,"value":8,"toc":627},"minimark",[9,13,30,42,46,52,56,82,86,89,92,102,105,157,160,188,191,247,250,304,307,317,398,402,445,448,473,476,492,503,506],[10,11,5],"h1",{"id":12},"cv経路分析",[14,15,16,17,21,22,25,26,29],"p",{},"「CV した人が最初に触れた媒体」と「最後に触れた媒体」の ",[18,19,20],"strong",{},"組み合わせ"," を、CV 数のランキングで比べる画面です。",[23,24],"br",{},"\n数字の良し悪しだけでなく、",[18,27,28],{},"媒体どうしの役割分担","（認知なのか、獲得なのか）を把握するのに使います。",[14,31,32,33,35,36,41],{},"左メニューの ",[18,34,5],{}," から開きます。個別 CV の接触履歴は ",[37,38,40],"a",{"href":39},".\u002Fconversion-attributes","CV属性"," で確認できます。",[43,44,45],"h3",{"id":45},"画面イメージ",[14,47,48],{},[49,50],"img",{"alt":5,"src":51},"\u002Fdocs-assets\u002Fscreenshots\u002Fconversion-paths.png",[53,54,55],"h2",{"id":55},"できること",[57,58,59,70,73,76],"ul",{},[60,61,62,65,66,69],"li",{},[18,63,64],{},"最終接触（直接効果）"," と ",[18,67,68],{},"初回接触"," を、1 行の組み合わせとして CV 数ランキングで見る",[60,71,72],{},"チャネル種別とカテゴリ（例: Google広告 × Google検索）の粒度で集計する",[60,74,75],{},"平均潜伏期間・平均接触回数・平均売上もあわせて確認する",[60,77,78,79],{},"会員登録だけ・資料請求だけ、など ",[18,80,81],{},"成果の種類ごとに絞る",[53,83,85],{"id":84},"cv経路ってなに","CV経路ってなに？",[14,87,88],{},"広告では「最後にクリックした広告」だけ見がちですが、実際は複数の広告を経て CV することが多いです。",[14,90,91],{},"例: Meta で知る → Google で比較する → もう一度 Meta で申し込む",[14,93,94,95,65,98,101],{},"このとき ",[18,96,97],{},"最初に触れた媒体",[18,99,100],{},"最後に触れた媒体"," の役割は違います。CV経路分析ではその2つを同じ行で並べて比較します。",[53,103,104],{"id":104},"こんなときに使う",[106,107,108,121],"table",{},[109,110,111],"thead",{},[112,113,114,118],"tr",{},[115,116,117],"th",{},"やりたいこと",[115,119,120],{},"見るポイント",[122,123,124,133,141,149],"tbody",{},[112,125,126,130],{},[127,128,129],"td",{},"予算配分を見直す",[127,131,132],{},"初回接触が多い組み合わせ（認知）と、最終接触が多い組み合わせ（獲得）",[112,134,135,138],{},[127,136,137],{},"新しい媒体の効果を見る",[127,139,140],{},"最終・初回のどちらに出てくるか",[112,142,143,146],{},[127,144,145],{},"認知キャンペーンを評価する",[127,147,148],{},"最終接触は少なくても、初回接触側に出ていないか",[112,150,151,154],{},[127,152,153],{},"媒体の役割分担を見る",[127,155,156],{},"「最終は Direct・初回は広告」のような組み合わせが多いか",[53,158,159],{"id":159},"使い方",[161,162,163,168,175,181],"ol",{},[60,164,32,165,167],{},[18,166,5],{}," を開く",[60,169,170,171,174],{},"画面右上の ",[18,172,173],{},"絞り込み"," で期間・表示の仕方・CV の種類を選ぶ",[60,176,177,180],{},[18,178,179],{},"適用"," を押すと集計が更新される",[60,182,183,184,187],{},"上部の数字カードと、下の ",[18,185,186],{},"フローランキング表"," を見る",[43,189,190],{"id":190},"絞り込みのポイント",[106,192,193,203],{},[109,194,195],{},[112,196,197,200],{},[115,198,199],{},"項目",[115,201,202],{},"説明",[122,204,205,215,232],{},[112,206,207,212],{},[127,208,209],{},[18,210,211],{},"期間",[127,213,214],{},"見たい日付の範囲（7 \u002F 30 \u002F 90 日のショートカットあり）",[112,216,217,222],{},[127,218,219],{},[18,220,221],{},"表示モード",[127,223,224,227,228,231],{},[18,225,226],{},"有料広告のみ","（おすすめ）: Google 広告・Meta 広告など広告として見える接触だけ \u002F ",[18,229,230],{},"すべての流入",": 自然検索・メールなど UTM 付き・なしの接触も表示",[112,233,234,239],{},[127,235,236],{},[18,237,238],{},"CV イベント",[127,240,241,242,246],{},"会員登録だけ、など成果の種類で絞る（",[37,243,245],{"href":244},".\u002Fconversion-events","CV イベント設定"," で名前を付けたもの）",[43,248,249],{"id":249},"上部の数字カード",[106,251,252,262],{},[109,253,254],{},[112,255,256,259],{},[115,257,258],{},"数字",[115,260,261],{},"意味",[122,263,264,274,284,294],{},[112,265,266,271],{},[127,267,268],{},[18,269,270],{},"総 CV 数",[127,272,273],{},"期間内の成果件数",[112,275,276,281],{},[127,277,278],{},[18,279,280],{},"平均経由回数",[127,282,283],{},"CV までに広告へ触れた回数の平均",[112,285,286,291],{},[127,287,288],{},[18,289,290],{},"初回直接 CV 率",[127,292,293],{},"最初の接触だけで CV した割合",[112,295,296,301],{},[127,297,298],{},[18,299,300],{},"ラストタッチ CV 率",[127,302,303],{},"最後の接触が有料広告だった割合（有料広告のみモード時）",[43,305,306],{"id":306},"ランキング表の読み方",[14,308,309,310,313,314,316],{},"各行は ",[18,311,312],{},"同じ最終接触 × 初回接触の組み合わせ"," でまとめたものです。右端の CV が多いほど、よくあるパターンです。",[23,315],{},"\n列見出しの右端をドラッグすると、列の幅を変えられます（このブラウザに覚えます）。",[106,318,319,328],{},[109,320,321],{},[112,322,323,326],{},[115,324,325],{},"列",[115,327,261],{},[122,329,330,340,349,358,368,378,388],{},[112,331,332,337],{},[127,333,334],{},[18,335,336],{},"CV名",[127,338,339],{},"成果の種類",[112,341,342,346],{},[127,343,344],{},[18,345,64],{},[127,347,348],{},"CV 直前に触れたチャネル種別・カテゴリ",[112,350,351,355],{},[127,352,353],{},[18,354,68],{},[127,356,357],{},"いちばん最初に触れたチャネル種別・カテゴリ",[112,359,360,365],{},[127,361,362],{},[18,363,364],{},"平均潜伏期間",[127,366,367],{},"初回接触から CV までの平均時間",[112,369,370,375],{},[127,371,372],{},[18,373,374],{},"平均接触履歴回数",[127,376,377],{},"CV までの平均接触回数",[112,379,380,385],{},[127,381,382],{},[18,383,384],{},"平均売上",[127,386,387],{},"売上金額がある場合の平均",[112,389,390,395],{},[127,391,392],{},[18,393,394],{},"CV",[127,396,397],{},"その組み合わせの成果件数",[399,400,401],"h4",{"id":401},"集計の粒度",[106,403,404,416],{},[109,405,406],{},[112,407,408,410,413],{},[115,409,221],{},[115,411,412],{},"チャネル種別",[115,414,415],{},"カテゴリ",[122,417,418,430],{},[112,419,420,424,427],{},[127,421,422],{},[18,423,226],{},[127,425,426],{},"媒体名（例: Google広告, facebook広告）",[127,428,429],{},"メニュー（例: Google検索, P-MAX）。なければ「未分類」",[112,431,432,436,439],{},[127,433,434],{},[18,435,230],{},[127,437,438],{},"medium から推定（広告クリック \u002F 自然検索 \u002F 外部リンク など）",[127,440,441,442],{},"source（なければ「未登録」）。UTM なしは ",[18,443,444],{},"自然検索",[53,446,447],{"id":447},"おすすめの使い方",[161,449,450,457,460,468],{},[60,451,452,453,456],{},"まず ",[18,454,455],{},"直近 30 日"," で全体像を見る",[60,458,459],{},"上位の組み合わせをメモし、「よくある最終×初回」として共有する",[60,461,462,463,467],{},"深掘りは ",[37,464,466],{"href":465},".\u002Fconversion-path-ai","CV経路 AI"," を使う",[60,469,470,471,167],{},"個別の CV を確認したいときは ",[37,472,40],{"href":39},[53,474,475],{"id":475},"よくある質問",[14,477,478,481,483,484,487,488,491],{},[18,479,480],{},"Q. ダッシュボードとの違いは？",[23,482],{},"\nA. ダッシュボードは広告費・CPA などの ",[18,485,486],{},"数字管理","。CV経路分析は ",[18,489,490],{},"最終・初回の組み合わせ"," の分析です。",[14,493,494,497,499,500,502],{},[18,495,496],{},"Q. CV属性との違いは？",[23,498],{},"\nA. CV経路分析は組み合わせの集計ランキングです。1 件ずつの接触履歴は ",[37,501,40],{"href":39}," で見ます。",[53,504,505],{"id":505},"更新履歴",[106,507,508,521],{},[109,509,510],{},[112,511,512,515,518],{},[115,513,514],{},"バージョン",[115,516,517],{},"日付",[115,519,520],{},"内容",[122,522,523,534,545,555,565,575,586,596,606,616],{},[112,524,525,528,531],{},[127,526,527],{},"2.5.0",[127,529,530],{},"2026-08-06",[127,532,533],{},"表示モードを「すべての流入」に改称。自然検索（UTM なし）も経路に含める",[112,535,536,539,542],{},[127,537,538],{},"2.4.0",[127,540,541],{},"2026-07-26",[127,543,544],{},"フローランキング表の列幅をドラッグで変更できるようにした",[112,546,547,550,552],{},[127,548,549],{},"2.3.1",[127,551,541],{},[127,553,554],{},"画面イメージを更新",[112,556,557,560,562],{},[127,558,559],{},"2.3.0",[127,561,541],{},[127,563,564],{},"初回\u002F最終を分けた2表をやめ、最終接触×初回接触の1表フローランキングに変更",[112,566,567,570,572],{},[127,568,569],{},"2.2.0",[127,571,541],{},[127,573,574],{},"経路一覧を廃止し、初回接触 \u002F 最終接触の CV 数ランキングに変更",[112,576,577,580,583],{},[127,578,579],{},"2.1.0",[127,581,582],{},"2026-07-25",[127,584,585],{},"サイドバーを CV経路分析 \u002F CV属性に分割。画面内タブ切替を廃止",[112,587,588,591,593],{},[127,589,590],{},"2.0.0",[127,592,582],{},[127,594,595],{},"マーケター向けに全面改稿。技術仕様を削除し画面イメージを追加",[112,597,598,601,603],{},[127,599,600],{},"1.2.0",[127,602,582],{},[127,604,605],{},"絞り込みをポップアップに集約",[112,607,608,611,613],{},[127,609,610],{},"1.1.0",[127,612,582],{},[127,614,615],{},"絞り込み UI をツールバー化",[112,617,618,621,624],{},[127,619,620],{},"1.0.0",[127,622,623],{},"2026-07-15",[127,625,626],{},"初版",{"title":628,"searchDepth":629,"depth":629,"links":630},"",2,[631,633,634,635,636,641,642,643],{"id":45,"depth":632,"text":45},3,{"id":55,"depth":629,"text":55},{"id":84,"depth":629,"text":85},{"id":104,"depth":629,"text":104},{"id":159,"depth":629,"text":159,"children":637},[638,639,640],{"id":190,"depth":632,"text":190},{"id":249,"depth":632,"text":249},{"id":306,"depth":632,"text":306},{"id":447,"depth":629,"text":447},{"id":475,"depth":629,"text":475},{"id":505,"depth":629,"text":505},"最終接触と初回接触の組み合わせを CV 数ランキングで把握する","md",{},true,"\u002Fdocs\u002Frequirements\u002Fconversion-paths",{"title":5,"description":644},"docs\u002Frequirements\u002Fconversion-paths","BB4iyXKffTgJ_t90wdtCPuPLXVuyhUQkLofPRj-0czU",1787072969974]