[{"data":1,"prerenderedAt":552},["ShallowReactive",2],{"docs-page-\u002Fdocs\u002Frequirements\u002Fattribution-settings":3},{"id":4,"title":5,"body":6,"description":544,"extension":545,"meta":546,"navigation":547,"path":548,"seo":549,"stem":550,"updated":504,"version":501,"__hash__":551},"docs\u002Fdocs\u002Frequirements\u002Fattribution-settings.md","MTA 設定（アトリビューション）",{"type":7,"value":8,"toc":530},"minimark",[9,13,26,30,37,42,52,62,108,111,158,161,164,187,190,245,260,263,266,320,327,331,334,394,401,404,429,432,443,457,469,477,480],[10,11,5],"h1",{"id":12},"mta-設定アトリビューション",[14,15,16,17,21,22,25],"p",{},"「1 件の CV を、途中で触れた広告にどう分けるか」と、媒体ごとの ",[18,19,20],"strong",{},"目標 CPA・予算"," を決める画面です。",[23,24],"br",{},"\nダッシュボードの直接 CV \u002F 間接 CV の見え方が、ここで決まります。",[27,28,29],"h3",{"id":29},"画面イメージ",[14,31,32],{},[33,34],"img",{"alt":35,"src":36},"MTA 設定","\u002Fdocs-assets\u002Fscreenshots\u002Fattribution-settings.png",[38,39,41],"h2",{"id":40},"mta-ってなにかんたん版","MTA ってなに？（かんたん版）",[14,43,44,45,47,48,51],{},"人は CV するまでに、複数の広告に触れることがよくあります。",[23,46],{},"\nMTA（マルチタッチアトリビューション）は、その CV 1 件の ",[18,49,50],{},"貢献をどの接点に載せるか"," のルールです。",[14,53,54,57,58,61],{},[18,55,56],{},"直接 CV"," と ",[18,59,60],{},"間接 CV"," は別々の指標です。",[63,64,65,78],"table",{},[66,67,68],"thead",{},[69,70,71,75],"tr",{},[72,73,74],"th",{},"指標",[72,76,77],{},"意味",[79,80,81,95],"tbody",{},[69,82,83,88],{},[84,85,86],"td",{},[18,87,56],{},[84,89,90,91,94],{},"その接点が ",[18,92,93],{},"最後に触れた"," 計測 CV の件数（常に整数）",[69,96,97,101],{},[84,98,99],{},[18,100,60],{},[84,102,103,104,107],{},"選んだ配分ルールで、",[18,105,106],{},"経路上の全接点（最後含む）"," に載せた貢献（小数あり）",[14,109,110],{},"例: Meta → Google → 自然検索 → 会員登録（CV 1 件・均等配分）",[63,112,113,124],{},[66,114,115],{},[69,116,117,120,122],{},[72,118,119],{},"媒体",[72,121,56],{},[72,123,60],{},[79,125,126,137,146],{},[69,127,128,131,134],{},[84,129,130],{},"Meta",[84,132,133],{},"0",[84,135,136],{},"0.33",[69,138,139,142,144],{},[84,140,141],{},"Google",[84,143,133],{},[84,145,136],{},[69,147,148,151,156],{},[84,149,150],{},"自然検索",[84,152,153],{},[18,154,155],{},"1",[84,157,136],{},[14,159,160],{},"最後の自然検索だけが直接 CV 1 件になり、間接 CV は3接点に等分されます。",[38,162,163],{"id":163},"できること",[165,166,167,174,180],"ol",{},[168,169,170,173],"li",{},[18,171,172],{},"配分ルール"," を選ぶ（または比率をカスタムする）",[168,175,176,177,179],{},"媒体ごとの ",[18,178,20],{}," を入れる",[168,181,182,183,186],{},"キャンペーンに ",[18,184,185],{},"認知 \u002F 獲得"," などのタグを付け、AI 分析で比べやすくする",[38,188,189],{"id":189},"ルールの選び方",[63,191,192,202],{},[66,193,194],{},[69,195,196,199],{},[72,197,198],{},"ルール",[72,200,201],{},"向いているケース",[79,203,204,215,225,235],{},[69,205,206,212],{},[84,207,208,211],{},[18,209,210],{},"均等配分","（おすすめの出発点）",[84,213,214],{},"はじめて MTA を使うとき。バランスよく見える",[69,216,217,222],{},[84,218,219],{},[18,220,221],{},"ラストクリック",[84,223,224],{},"媒体管理画面の数字に合わせたいとき",[69,226,227,232],{},[84,228,229],{},[18,230,231],{},"ファーストクリック",[84,233,234],{},"認知広告の貢献を強く見たいとき",[69,236,237,242],{},[84,238,239],{},[18,240,241],{},"重み指定",[84,243,244],{},"「初回多め・最終多め」など自社ルールがあるとき",[246,247,248],"blockquote",{},[14,249,250,251,253,254,256,257,259],{},"ルールを変えると再計算が走り、数分「再計算中」と出ることがあります。",[23,252],{},"\n配分ルールが変わるのは ",[18,255,60],{}," です。",[18,258,56],{}," は常に最終タッチの計測件数です。",[38,261,20],{"id":262},"目標-cpa予算",[14,264,265],{},"媒体ごとに次を入れます。",[63,267,268,278],{},[66,269,270],{},[69,271,272,275],{},[72,273,274],{},"項目",[72,276,277],{},"使い方",[79,279,280,290,300,310],{},[69,281,282,287],{},[84,283,284],{},[18,285,286],{},"目標 CPA",[84,288,289],{},"間接 CPA の目標（円）。ダッシュボードや AI で達成率を見る",[69,291,292,297],{},[84,293,294],{},[18,295,296],{},"危険水準",[84,298,299],{},"未入力なら目標の 1.2 倍。超えたら要注意",[69,301,302,307],{},[84,303,304],{},[18,305,306],{},"停止水準",[84,308,309],{},"未入力なら目標の 1.5 倍。配信見直しの目安",[69,311,312,317],{},[84,313,314],{},[18,315,316],{},"予算",[84,318,319],{},"媒体の上限。消化率 = 広告費 ÷ 予算",[14,321,322,323,326],{},"目標は ",[18,324,325],{},"間接 CPA"," 基準で入れてください。",[38,328,330],{"id":329},"キャンペーン分類任意","キャンペーン分類（任意）",[14,332,333],{},"AI で「認知 vs 獲得」などを見るときに使います。",[63,335,336,348],{},[66,337,338],{},[69,339,340,343,345],{},[72,341,342],{},"タグ",[72,344,77],{},[72,346,347],{},"付け方の例",[79,349,350,361,372,383],{},[69,351,352,355,358],{},[84,353,354],{},"認知",[84,356,357],{},"リーチ・認知向け",[84,359,360],{},"手動、または名前に「認知」「リーチ」",[69,362,363,366,369],{},[84,364,365],{},"獲得",[84,367,368],{},"CV 狙い",[84,370,371],{},"手動、または名前に「獲得」「CV」「リード」",[69,373,374,377,380],{},[84,375,376],{},"指名",[84,378,379],{},"ブランド指名",[84,381,382],{},"名前に「指名」「ブランド」",[69,384,385,388,391],{},[84,386,387],{},"リタゲ",[84,389,390],{},"リターゲティング",[84,392,393],{},"名前に「RT」「リタゲ」",[14,395,396,397,400],{},"手動タグと名前からの自動判定がぶつかるときは、",[18,398,399],{},"手動が優先"," されます。",[38,402,403],{"id":403},"おすすめの初期設定",[165,405,406,412,418,426],{},[168,407,408,409,411],{},"まずは ",[18,410,210],{}," のまま 1〜2 週間見る",[168,413,414,415,417],{},"媒体ごとに ",[18,416,286],{},"（間接 CPA）を入れる",[168,419,420,425],{},[421,422,424],"a",{"href":423},".\u002Fconversion-events","CV イベント"," が登録済みか確認する",[168,427,428],{},"必要ならキャンペーンタグを付ける",[38,430,431],{"id":431},"よくある質問",[14,433,434,437,439,440,442],{},[18,435,436],{},"Q. ラストクリックと何が違う？",[23,438],{},"\nA. 媒体画面はほぼラストクリックです。CVHack は途中の接触も ",[18,441,60],{}," として見えるので、認知キャンペーンの貢献が分かります。直接 CV は最終タッチの件数のままです。",[14,444,445,448,450,451,453,454,456],{},[18,446,447],{},"Q. どれを選べばいい？",[23,449],{},"\nA. 迷ったら ",[18,452,210],{},"。クライアント報告を媒体数字に合わせる必要があれば ",[18,455,221],{}," を検討してください。",[14,458,459,462,464,465,468],{},[18,460,461],{},"Q. CV 対象イベントはどこ？",[23,463],{},"\nA. ",[421,466,467],{"href":423},"CV イベント設定"," です。この画面には件数とリンクだけ出ます。",[14,470,471,474,476],{},[18,472,473],{},"Q. 直接 CV に 0.5 のような小数が出るのは？",[23,475],{},"\nA. 出ません。直接 CV は計測件数（整数）です。小数になるのは間接 CV（配分）だけです。",[38,478,479],{"id":479},"更新履歴",[63,481,482,495],{},[66,483,484],{},[69,485,486,489,492],{},[72,487,488],{},"バージョン",[72,490,491],{},"日付",[72,493,494],{},"内容",[79,496,497,508,519],{},[69,498,499,502,505],{},[84,500,501],{},"2.1.0",[84,503,504],{},"2026-08-01",[84,506,507],{},"直接 CV＝最終タッチ計測件数、間接 CV＝全接点への配分、と定義を明確化",[69,509,510,513,516],{},[84,511,512],{},"2.0.0",[84,514,515],{},"2026-07-25",[84,517,518],{},"マーケター向けに全面改稿。技術仕様を削除し画面イメージを追加",[69,520,521,524,527],{},[84,522,523],{},"1.0.0",[84,525,526],{},"2026-07-15",[84,528,529],{},"初版",{"title":531,"searchDepth":532,"depth":532,"links":533},"",2,[534,536,537,538,539,540,541,542,543],{"id":29,"depth":535,"text":29},3,{"id":40,"depth":532,"text":41},{"id":163,"depth":532,"text":163},{"id":189,"depth":532,"text":189},{"id":262,"depth":532,"text":20},{"id":329,"depth":532,"text":330},{"id":403,"depth":532,"text":403},{"id":431,"depth":532,"text":431},{"id":479,"depth":532,"text":479},"CV の配分ルールと目標 CPA を決める","md",{},true,"\u002Fdocs\u002Frequirements\u002Fattribution-settings",{"title":5,"description":544},"docs\u002Frequirements\u002Fattribution-settings","vEcOstPRiyKu-0dfWOo5uLEb6yztp9xOd092zBZ1rW0",1787072970798]